Media personality Jax Irwin returns to discuss her evolution from radio host to podcast host and content creator, building her own media company, and how her small-town roots in Nova Scotia influence her approach to life and work. We also touch on navigating entrepreneurship, partnerships, and redefining success for women in media.
This episode was recorded at The Ritz-Carlton in Toronto during the Women in Entertainment Canada Summit and Awards; an event produced by The Hollywood Reporter in partnership with Access Media Canada.
More About Jax Irwin:
Jax Irwin is a Toronto-based creator and podcast host known for her conversation-driven storytelling and viral short-form content across digital platforms. After years working in broadcast media, she has built a highly engaged audience online through content that blends humour, nostalgia, and authentic human connection.
She is best known for her viral East Coast Calls series, where spontaneous conversations with strangers have become a signature part of her storytelling style, generating more than 60 million views worldwide. In addition to her creator work, Jax co-hosts the audio and video podcast "Adam Wylde & Jax", and has collaborated with brands including GM Canada, Paramount+, Tim Hortons and more on digital campaigns. With a background that bridges traditional media and the creator economy, she brings a unique perspective on engagement, storytelling, and the ever-changing digital landscape.
https://www.jaxirwin.com/
https://www.tiktok.com/@JAXONAIR
https://www.instagram.com/jaxonair
https://linktr.ee/adamwyldeandjax
More About Women in Entertainment Canada:
https://womeninentertainment.ca/honourees/
https://www.womeninmedia.network/
(00:00) - Introduction: Women in Entertainment Event
(00:28) - The uplifting atmosphere at the women-only event
(00:49) - Rise of video podcasting and brand partnerships
(01:18) - Jax’s journey of betting on herself and starting her media company
(02:09) - The highs and lows of entrepreneurship and financial uncertainty
(03:09) - Deepening connection with her audience through vulnerability
(03:38) - The shift from radio to podcasting and authentic storytelling
(04:08) - Navigating systemic challenges faced by women in media
(05:05) - The evolving nature of on-camera confidence and digital content
(06:13) - The importance of processing before sharing personal stories
(07:06) - Navigating partnerships and influencing after leaving Bell Media
(08:29) - Support from fellow industry players and collaborative trust
(09:09) - Transparency in content creation and discussing numbers
(09:39) - The potential of video in traditional morning radio formats
(10:31) - The significance of women-led morning shows in Toronto
(11:27) - Designing and implementing on-camera studio setups in radio
(12:27) - Building confidence on camera and self-acceptance
(12:53) - Gaps in Canadian media: morning shows and content opportunities
(13:44) - Aspiring to work in film and television, and potential projects
(14:15) - The value of creative autonomy with Paramount campaigns
(15:12) - The unique content gaps in Canadian media and media innovation
(16:10) - Sharing her bucket list: film, TV, and a possibly upcoming cook book
(16:54) - Lessons from Nova Scotia: Connection over perfection
