Coleman Insights and Women in Media Network have partnered to champion and recognize the voices of LGBTQ+ creators and consumers within the rapidly growing podcasting industry. This study will reveal how LGBTQ+ podcast consumers and creators engage, connect, and drive authentic opportunities for brands and networks.
The aim is to understand and highlight the importance of inclusive storytelling. This will be the first comprehensive research study of its kind, providing critical insights into the habits, values, and challenges of LGBTQ+ podcast audiences and creators. It will also offer actionable guidance for advertisers, agencies, and networks committed to meaningful engagement and authentic representation.
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Study Leaders
Jay Nachlis and Sarah Burke and their respective companies are both deeply committed—both personally and professionally—to advancing equity within the podcasting economy. Together, they share a belief that by better understanding these podcasters and their audiences, the industry can unlock a more inclusive, innovative, and economically powerful future. The study advisory committee to date includes podcast professionals from iHeartMedia’s Outspoken Podcast Network, Soundrise, Earbuds Collective, and Women In Media Network.
