LGBTQ+ Podcast Consumer Study
A first-of-its-kind study revealing how LGBTQ+ podcast consumers and creators engage, connect, and drive authentic opportunities for brands and networks.
Why This Study Matters
Coleman Insights and Women in Media Network have partnered to champion and recognize the voices of LGBTQ+ creators and consumers within the rapidly growing podcasting industry.
Together, they aim to understand and highlight the importance of inclusive storytelling. This will be the first comprehensive research study of its kind, providing critical insights into the habits, values, and challenges of LGBTQ+ podcast audiences and creators. It will also offer actionable guidance for advertisers, agencies, and networks committed to meaningful engagement and authentic representation.
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Study Leaders
Jay Nachlis and Sarah Burke and their respective companies are both deeply committed—both personally and professionally—to advancing equity within the podcasting economy. Together, they share a belief that by better understanding these podcasters and their audiences, the industry can unlock a more inclusive, innovative, and economically powerful future. The study advisory committee to date includes podcast professionals from iHeartMedia’s Outspoken Podcast Network, Soundrise, Earbuds Collective, and Women In Media Network.
Get Involved
This first-of-its-kind research on LGBTQ+ podcast audiences and creators delivers actionable insights for advertisers, agencies, and networks, while creating new opportunities for sponsors to align with inclusive storytelling and authentic representation in the podcasting industry.
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Sarah Burke
Founder, CEO, Host & Producer
Sarah Burke is an award-winning Canadian broadcaster, podcaster, and producer based in Toronto. She is the host of the Women in Media Podcast and the Founder and CEO of the recently launched Women in Media Network. She produces several podcasts on her network including the Jann Arden Podcast with multi-platinum, award-winning singer, songwriter, actor, author, and podcaster Jann Arden, and Trust Me, I’m a Decorator with renowned Television Hosts Debbie Travis and Tommy Smythe. She is also teaching podcasting at Western University through the Faculty of Information and Media Studies.
